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Charlie, our AI, identifies your item, writes the description, and finds the right price — all from one photo. You're live in under 2 minutes.
No writing. No pricing research. No guessing. Just point, shoot, and publish.
Point your camera at anything around the house. Charlie accepts items from any room.
Charlie identifies the item, writes a description, and suggests a fair NZ market price — instantly.
Review, tap Publish, and you're live. Buyers pay securely via Stripe — you keep every cent.
Charlie handles electronics, clothing, furniture, kitchenware, collectibles, and more.
If he's unsure, he'll ask for a close-up of the label or brand tag — then try again.
Real items. Real New Zealanders. Ready for a new home.
— Going once, going twice —
Browse All ItemsOther marketplaces take up to 13% of every sale. On What's In, listing is free and buyers pay exactly what's listed — sellers pay just 7.5% when items sell.
List for free! Only pay for extra photos ($0.50 each, max $2.00). 7.5% platform fee + Stripe processing (2.65% + $0.30) deducted when your item sells.
Buyers pay exactly what's listed - no hidden fees. Sellers keep 92.5% of the sale price after platform and processing fees.
Every payment is processed by Stripe with full fraud monitoring. Disputes are handled by our team — sellers are protected from false claims.
Join other New Zealanders turning forgotten items into extra cash — without needing to know exactly what they have.